A recent chat with an old friend at CA Technologies reminded me of the need to integrate all departments if you are to innovate effectively in this new age of rapid digital change.
CA offer DevOps expertise and tools that help IT and Operations work faster and better together. Whilst I am a fan of this integration, I do feel that these teams must also coordinate with marketing if they really want to maximise the impact of their efforts.
Whilst the development and operations teams understand what is possible, the marketing team is well placed to understand how the customer will react to change and improvements. Involving them early can speed up their ability to launch the new functionality and may even bring the costs down of customer adoption.