Could smaller retailers make a comeback – or are we looking at more mini-megastores?

In Warc’s report on the “Global Retail Trend Predictions for 2014 and Beyond” report by Daymon Worldwide, they highlight one that I think speaks volumes: The growing threat to the hypermarkets and superstores from smaller stores driven by urbanisation and increasing convenience.

I would add that this could also be fuelled by the democratisation of e-commerce skills and templates that allow smaller business units to replicate the behaviour of on-line traders to increase their service levels.

I hope this will allow more stand-alone businesses to flourish. But I may be wrong – it may just be the smaller format major brands that continue to eat up the personality of the High Street.




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