Great to see that CMOs are critical of the digital industry’s focus on campaigns rather than the overall customer experience. But the issue they complain about is often the result of a lack of top-down pressure for more consensus across the … Continued
The news that Martin Sorrell is seriously considering buying Dunhumby would add real value to all of WPP’s brands. This would provide detailed intelligence on the impact of marketing on immediate and repeat sales, which would be invaluable for brands, … Continued
Insurers should look more closely at trust in the customer journey to understand how its different components affect switching behaviour. It is recognised that trust plays an important role in how consumers select their provider. But for too long, the … Continued
Our new consumer research, I worked with Sue Burden of Commssavvyresearch, conducted into Switching Motivations shows 51% of UK insurance customers (home or motor) are at real risk of switching at their next renewal. Nearly a quarter say they are … Continued
Well done Havas! The idea of linking data to creative is an excellent one – and long over-due. I have heard many digital gurus and creative geniuses complaining that data is boring. And that the answer is really a facebook … Continued
Interesting report from GWI Social. It looks as if Facebook has seen a drop of 9% in active publishing users. This could be a serious problem if it continues, particularly if their less active users use it to stay in … Continued
Everyone’s talking about the power of mobile targeting. But all the talk is JUST about the targeting, and very little is about the potential of stunning creativity to change opinions and behaviour once the mobile finds the right person. Handset … Continued
Well done Forrester for raising once again the spectre of reality over Facebook. I like the suggestion that brands build their own communities as this forces the issue: will customers really come to our place to have a relationship, and … Continued
Funny how words affect our mood. I’m sure you’ve been irked by the unconsidered email that barks and order when it meant to ask for a favour. How strange then, that so few websites reflect this truth when they plaster … Continued
MEF’s 2014 Awards Finalists in the health sector look especially interesting, and remind me that mobile can continue to make our lives better. My favourites are Buddy App is used to help patients monitor themselves Care@Home™ helps monitor remote people … Continued
