WPP and Dunhumby would make a fantastic partnership

The news that Martin Sorrell is seriously considering buying Dunhumby would add real value to all of WPP’s brands. This would provide detailed intelligence on the impact of marketing on immediate and repeat sales, which would be invaluable for brands, and for the industry as a whole. I can’t imagine that we won’t see Publicis […]

Great to see Havas actively linking data to creative!

Well done Havas! The idea of linking data to creative is an excellent one – and long over-due. I have heard many digital gurus and creative geniuses complaining that data is boring. And that the answer is really a facebook page or a TV commercial. In my experience, the more we know about the customer, […]

Don’t disrespect me

Funny how words affect our mood. I’m sure you’ve been irked by the unconsidered email that barks and order when it meant to ask for a favour. How strange then, that so few websites reflect this truth when they plaster beautifully designed websites with inane babble. I just don’t understand this. It costs time, effort […]

MEF rewards Mobile health apps that improve quality of life

MEF’s 2014 Awards Finalists in the health sector look especially interesting, and remind me that mobile can continue to make our lives better. My favourites are Buddy App is used to help patients monitor themselves Care@Home™ helps monitor remote people to check that they continue to do routine things TalkItt which seems to give a […]