Maybe most consumers will continue to give up personal data without a fuss. But a recent survey by YouGov suggests a fertile breeding ground for complaints, if not outrage after GDPR empowers and educates consumers. So it is worth … Continued

For all its good intentions, GDPR is likely to encourage language and behaviour that damages relationships. That is because legal and unequivocal text is not conducive to enhancing the warm relationships that we in Marketing have spent so many years … Continued

I asked some friends how soon they expected to see Artificial Intelligence (A.I.) replacing a person on the board of directors, and which function was most threatened. A.I. can make better complex decisions than people. Nevertheless, they felt that A.I. … Continued

I was lucky enough to attend some events in Davos this year and was struck by the general sense of anxiety and gloom about the future. Almost everyone talked of the challenges facing the world in the light of Brexit … Continued

In about 18 months the new GDPR, the EU’s long-planned data protection regulation, will come into force. This will require a new level of rigour in gaining permission and data management. Brands that do not collect and manage their data … Continued

Visiting the Technology for Marketing show last week was interesting. The focus seems to have turned to the more business-focused technologies like marketing automation and analytics, and away from the glitter of virtual reality, Apps and beacons. But even with … Continued

  This is a great move for Google, and a great little App for me. Google Trips puts Google right at the heart of any journey. By helping me, it means they can serve relevant ads to me, and can even … Continued

Walking down a country path, you smile and offer a greeting as you pass a stranger.  He smiles back and returns the greeting. A connection is made and you both walk on feeling happier. It’s well recognised that smiles translate … Continued